Mailing List Management

Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

Mailing lists are “opt-in.” Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Industry pro Bobby Owsinski shares his tips for selecting a mailing list service provider, importing email addresses you already have and creating a sign-up form to generate more, and crafting the ultimate newsletter for your fans. Plus, get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands. More courses in this series coming soon!

Topics include:

Why your mailing list is so important

Choosing a mailing list service

Creating lists

Importing email addresses

Deciding on a subscription strategy

Designing the newsletter

Crafting your copy

Using templates

Getting fans to respond to your newsletter

Four reasons why your mailing list is so important

The elements of an artist newsletter