Producing Music for ADs

Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a great musical score for advertisements.

Help your client achieve the music that matches the vision for their brand. This real-world project course shows how to assess an assignment, break down a creative brief, and decipher client expectations to create a compelling musical score for advertisements. Producer Brian Lee White shows you how to shape a score around picture and create a memorable theme for the client’s brand. You’ll also learn how to address the revision cycle with a client, adopting smart strategies to deliver excellent work on time and on budget. When you’re ready to deliver the music track, learn how to print the final assets for delivery. Finally, Brian helps you understand the importance of a scope of work agreement and various licensing and publishing rights you may be entitled to as a composer.

Note: While the composition of the music for this course takes place in Pro Tools, a majority of the content will be about the creative process and translates to almost any DAW.

Topics include:

Reviewing the creative brief

Working with temp music

Choosing an appropriate tempo

Marking keyframes

Creating a theme

Breaking down client feedback

Implementing revisions

Printing the music for delivery

Understanding basic music licensing and publishing principles

What you need to know

Reviewing the cut

Creating a Game Plan