Social Media Basics

Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles.

Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles. In this course, the first in a series on social media for musicians and bands, Bobby Owsinski describes how the music industry has evolved from the advent of digital and how social media now provides unique opportunities to market your music directly to fans. Learn to define and develop your brand; get established on platforms like Facebook, Twitter, and YouTube; and promote your music online.

Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.

The eight advantages of social media over traditional PR

What is music 3.0?

What is a musical brand?